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To keep up to date on new products, adventures and much more here you can read Press Releases, unedited, as they've been sent to us.

 

Snugpack launches bright new tent range

Snugpak, the UK's leading sleeping bag and insulated clothing manufacturer has launched a brand new tent collection.

The new "Journey" collection comprises four tents in a Sunburst Orange colourway, all 4000mm HH, constructed with a durable ground sheet in a bathtub style and supplied complete with a tailored tent footprint to help protect the ground sheet. They all include No-See-Um-Mesh Mosquito Netting on the inner tent too!

JOURNEY SOLO - One Person Tent (RRP £109.95)

The Journey Solo is a lightweight durable one person tent. It features a waterproof fly which can be easily removed to allow the full mosquito net inner to be used on its own on warmer nights for a cool sleep and a view of the stars. The tent is very light weight, being just 1.9kg.

 

JOURNEY DUO - Two Person Tent (RRP 165.95)

The Journey Duo is a practical two person tent with a low profile design. It performs well in high winds, and has ample storage, thanks for the generous front porch. The tent is very light weight, being just 3.2kg.

 

JOURNEY TRIO - Three Person Tent (RRP £199.95)

The Journey Trio is a compact and practical three person tent. The extended porch and dome design creates a roomy interior. It's light weight at just 4kg, so perfect for backpacking adventures.

JOURNEY QUAD - Four Person Tent (RRP £269.95)

The Journey Quad offers a generous sleeping area for four people, with an extended living compartment to store camping essentials. The Quad is a "Fly First" pitch type tent, which means you can erect the Fly first as the main structure, and then the inner tent attaches from inside to the fly. It is light weight, at just 5.4kg, making ideal for longer trips and weekend breaks.

 

For further information or to buy online via one of Snugpak's preferred stockists, please visit www.snugpak.com or call 01535 654479.

 

Snugpak - Sleeping Bags & Outdoor Clothing

www.snugpak.com

We provide customers with a range of high quality sleeping bags, outdoor clothing and outdoor equipment.

 

RUN YOURSELF HAPPY – THE ‘miracle cure’ improving Brits’ mental health

Running in a group makes 90% of people happier

 

Whilst the physical benefits of running are well known, new research released today reveals that improvements in emotional health and wellbeing are being experienced by an extraordinary three-quarters of runners.

 

In the first major poll* of its kind, questioning 13,200 people over 12 months between September 2016 and August 2017, 74% of runners said they felt running was good for their mental wellbeing.

 

In an additional survey** of the England Athletics’ RunTogether community, a staggering 89% of all runners said they had increased happiness as a direct result of running with others or in a group.

 

Experts confirm that running, especially in a group, can do wonders for mental health. “Physical exercise improves a person’s well-being by releasing endorphins, the body’s ‘feel good’ hormones. Studies show that in mild to moderate depression patients who exercise regularly do as well as those prescribed antidepressant medications or talking therapies.” Dr Averil McClelland, GP and elite Masters Athlete. 

 

GP and author of Sorted: The Active Woman's Guide to Health, Juliet McGrattan added “Energy levels and motivation are low when you are struggling with depression. Exercising and committing to a group can help give you the extra boost to get you going and keep you going.”

 

The results of this research reinforce the huge success of England Athletics’ RunTogether programme, which breaks down barriers for individuals new to running, and helps them to build confidence, establish relationships and cope with the daily stresses of life. Over 40,000 people have registered to join RunTogether, seeking opportunities to run with others, since the programme launched in January 2017.

 

Running in groups brings other benefits. The poll showed that group runners were more likely to be regular runners (62%) when compared to solo runners (51%). The rapid growth in running groups across the country is significant for England Athletics as it works towards its goal of getting one million people into athletics and running by 2021.  There’s also been a big increase in the number of people becoming Run Leaders, with over 3,000 people a year taking England Athletics’ Leadership in Running Fitness (LiRF) qualification.

 

Commenting on the findings, Matt Birkett, Head of Participation at England Athletics, said: “At a time when mental health is a such key concern for society, it’s great to formally acknowledge that something as simple as running with others can make such a significant difference to happiness and emotional wellbeing. Whether you’re contemplating lacing up in preparation for your first walk-jog or training for a specific event, being around other people who share your goals and motivation can be a powerful influence and the highly accessible RunTogether website means it’s easier than ever to find a local running group. With 1,328 RunTogether groups nationwide, people can choose from sessions ranging from ‘Get Me Started’ right through to ‘Challenge Me’.”

 

Priory consultant, Dr Laurence Church, who is based at the Priory’s Hospital in Woking, Surrey said: “I treat an increasing number of people suffering from stress, depression and anxiety.  Exercise, often running, can be an important component of recovery from mental health problems, and in maintaining well-being.  The power of the social aspect of the RunTogether programme appears to be an important ingredient for many - boosting self-confidence, reducing social isolation and ensuring people keep coming back.”

 

Someone that credits group running with turning their life around is Diana Postle, who experienced the devastating loss of her husband at Christmas in 2015 following a long battle with cancer. Earlier this year, she joined the RunTogether ‘Up The Tempo’ group in Norwich and hasn’t looked back since.

 

“For three years, I had been going through the hardship of my husband’s illness, death and the aftermath of that,” says 65-year-old Diana. “I felt I needed to break out of the four walls of my house which had become a prison to me, having been thrown into the overwhelming task of clearing the house on my own.”

 

“Running in a group gives me a feeling of being ‘safely enclosed’ with others around me, yet not smothered by people’s focused attention or feeling claustrophobic which can happen in crowded places. The friendships I have made, along with the fun and laughter of the comradery, has been incredible medicine. The RunTogether Leaders and the group members lift one another up, and cheer us all to being, as well as doing, our best.”

 

ASICS OPENS ITS LARGEST STATE-OF-THE-ART FLAGSHIP STORE ON LONDON’S REGENT STREET

Store opening forms part of business strategy to drive consumer connections through physical and digital interaction

ASICS opened the doors to its largest global retail store located on London’s iconic Regent Street. Featuring all four ASICS brands under one roof for the first time, the state-of-the-art retail space will bring to life the ASICS ‘Sound Mind, Sound Body’ philosophy.

 

ASICS, ASICS Tiger, Onitsuka Tiger and Haglöfs will now all be sold in one retail space. Providing a 360-degree offering for consumers, the store will showcase how ASICS can be part of every area of their lives and open a new channel for the brand to reach a wider variety of shoppers.

 

The brand has made a multi-million Euro investment in the 840m2 store at a time when ASICS brand stores continue to show accelerated growth with an 18% increase of sales in ASICS’ own brand stores featuring its latest store concept and apparel sales significantly up. The Regent Street space is one of many new openings as part of a drive to create more physical brand stores in major city centres, including Berlin, Paris, Amsterdam, Tokyo, New York.

 

The stores provide valuable space for ASICS to demonstrate its versatile product offering in each category, as well as a place to position the four brands side by side.

 

In a rapidly changing retail landscape ASICS is meeting the challenge by developing its business to create deeper consumer connections through brand stores, elevated shop-in-shop systems at retail partners and an improved e-commerce platform. These elements will serve to create a seamless integrated physical and digital brand experience across all touchpoints, to lead the way in building a relationship with ASICS customers.

 

Alistair Cameron, CEO ASICS EMEA, “Our world is changing rapidly and our business is growing alongside this to become a leader in creating valued consumer connections. This store represents a statement that we are one brand that can deliver products for an active lifestyle and through our digital communities, apps and consumer interaction we will also inspire people to move, and enjoy the physical and mental benefits of exercise.”

 

The new approach offers consumers a fully integrated, holistic sports environment brought to life in an innovative and elevated shopping experience where both the mind and the body are stimulated. The ‘Sound Mind, Sound Body’ ethos of the brand will be consistently channelled through the use of living plant installations, sustainable products, natural wood finishes, LED lighting, and technology, as well as a complimentary juice bar and in-house DJ booth.

 

The state-of-the-art concepts within the store are a reflection of the innovation that has been at the heart of the brand since its inception. Enhanced features will improve customer interaction, brand elevation and retail presentation. Details include a unique state-of-the-art ‘robotic shoe delivery system’ which will revolutionise staff interaction with customers allowing them to order product to be delivered to the shop floor. Alongside this are four ASICS MOTION ID areas, using sensors to capture consumer’s natural posture and style of movement when running. Intuitive robotic arms placed in the shop window and kinetic lighting running parallel to the shop floor with different colours pulsating at the same pace as the heart rate of a 100m sprinter also feature. Over the next three years ASICS aims to grow from 26 stores to over 140 brand stores across EMEA.

 

Scott Wakefield, Direct to Consumer Director ASICS EMEA, commented: “Our new Regent Street store is a beacon for the ASICS DNA. Through the innovative retail space consumers can physically interact with the brand witnessing the technology, breadth of product and ‘Sound Mind, Sound Body’ philosophy. We will take all of the positive elements of this state-of-the-art offering and translate it through further store openings across the globe, as well as, our shop-in-shop and e-commerce platforms. Direct to Consumer represents a strong part of the ASICS future and this is just the start.”

 

Coinciding with the flagship store launch, ASICS unveiled its most significant marketing initiative in 25 years – launching a new global brand message, identity, retail concept and integrated brand activation across the globe – kicking off in London. The ‘I MOVE ME’ creative is being unveiled initially across London through a creative activation, OOH and in stadium signage at the IAAF World Championships in Athletics – of which ASICS is an official partner. Launched in July ahead of the global campaign ‘#IMoveLondon’ is the first of many local manifestations of the I MOVE ME initiative – an expression to inspire a new generation of people to move themselves more to achieve the physical and mental benefits of exercise.

 

In-store highlights include:

·         Unique robotic shoe delivery system at the heart of the store for consumers to see working live and autonomous robotic window displays

·         Kinetic lighting installations that move to the beat of a 100m sprinters heart rate

·         Complimentary healthy juice bar

·         Digital touchpoints; inform the customer about the products

·         ASICS MOTION ID; a clever base analysis that selects the best running shoe for each consumer’s profile

·         Mannequins and hangers in the store are designed from recycled materials

·         In-house DJ booth and frequent ‘product customization artists’ to connect to the lifestyle audience

 

Address:

ASICS Flagship Store

249-251 Regent Street

London, W1B 2EP

 

Opening hours:

Monday to Saturday 10.00 – 21.00

Sunday 12.00 – 18.00

 

Vote for Snugpak's EOCA Project to restore conservation for the Black Handed Spider Monkeys of Nicaragua

Leading British sleeping bag manufacturer, Snugpak has successfully made it through to the public vote for a conservation project that the company nominated via the European Outdoor Conservation Association's (EOCA) funding scheme, to restore the Paso del Istmo Corridor in Nicaragua for wildlife, specifically the endangered Black-Handed Spider Monkey. People can vote before the deadline, 23 March 2017.

 

The Black-Handed Spider Monkey relies on intact forest canopies to survive and are highly sensitive to forest fragmentation. Over 90% of forest has been lost in Western Nicaragua. This, combined with the poaching of babies for the illegal wildlife trade has made these monkeys the most endangered primates in Central America.

 

This project by Paso Pacifico will protect 40,000 naturally regenerating saplings and plant 60,000 native trees over 300 ha, to reconnect core forest habitats and also enrich existing forest patches with fruit bearing trees. The project will support ecotourism by providing restored habitat, guide training and field guides to local groups developing forest tours, thus tackling poverty, the root cause of threats in this area. Finally, the project will enable over 100 children each year to get involved in conservation, and fund 7 community rangers to monitor and protect endangered spider monkeys against the illegal wildlife trade. For further information about Paso Pacifico, please visit www.pasopacifico.org

 

Designed to harness the power of the outdoor industry and to raise money to donate to grass roots conservation groups, EOCA is a not-for-profit initiative from the European outdoor industry and is funded by membership and other fundraising activities within the outdoor industry. 100% of membership fees go to the support of projects and membership is open to anyone that can demonstrate an involvement in the European outdoor industry.

 

To view and vote for a project in the outdoor category, please visit the following link before the deadline on 23rd March 2017: http://www.outdoorconservation.eu/project-voting-category.cfm?catid=5

 

On top of the elements - Edurne Pasaban Collection

A truly inspirational character from the world of alpinism puts her stamp on a range of Haglöfs' products for women.

 

The Spring/Summer 17 collection from Haglöfs features a line made in association with a real pioneer. Edurne Pasaban is renowned for her mountain work. She's also one of alpinism's best-known and most inspirational figures within mountaineering. Haglöfs is proud to count her as a friend, collaborator and now as a co-creator on a series of garments.

 

Edurne's collection is designed for outdoor use. Up a mountain, in a city, and anywhere in between. It's protective, light, functional and perfect for high-pulse activities and sports. But it's also eminently wearable - stylish, comfortable and refined. Clean silhouettes and a minimal design philosophy are offset by signature details and bold colours. These items perform beautifully. They let the wearer beat the elements.

 

Edurne has consistently challenged the elements, both in weather and mind. As a pioneer within her field her aim with this collection is to overturn the preconceptions about what an adventurer should wear and how she should be - and in doing so, convey the spirit of adventure and activity to everyday life.

 

See the new products at http://www.haglofs.com/gb/en/search/edurne

 

Easy Camp US Selects OutsidePR as its Public Relations Agency of Record

San Francisco, CA, February 14, 2017 – Easy Camp US, the premier manufacturer of fun, easy to use, innovative and affordable camping equipment designed specifically for millennials and campers on a budget, today named OutsidePR their PR agency of record. The partnership follows on the heels of the company’s expansion from Europe into the North American market, and as Easy Camp US strategically aligns its resources to further enhance the launch of the brand to the US outdoor industry.

 

“Easy Camp is already part of the most successful camping company in Europe. Our designs are fun, impeccably made, and are affordable for everyone who wants to enjoy getting outside,” said US Easy Camp US CEO, Tony Barker. “Our vision is to expand this already booming brand into a solidly-growing camping staple on American soil.”

 

Fueled by the motto, “Just Add People” and by over thirty years of experience promoting the camping lifestyle, the brand’s US launch includes a diverse line of gear – from pop-up, teepee and inflatable tents to wearable sleeping bags, and unique, functional outdoor furniture and accessories.

 

“OutsidePR’s team was a natural choice,” said Federico Cioni, COO at Easy Camp US. “The agency is known for its successful track record of catapulting interesting brands to the forefront of the media landscape. We are eager to engage a broad range of endemic and mainstream consumers, and reach out to a social media-savvy audience. We have a number of intriguing programs and projects lines up, and we’re thrilled to navigate our brand’s growth with them.”

 

While the brand expands its brick and mortar sales channels, a wide array of Easy Camp US products can currently be purchased through Optics Planet and Amazon. For media inquiries regarding Easy Camp US, please contact Devon Malizia at Devon@outsidepr.com

 

Visitors to Meridian Food’s Stand at the London Triathlon Show can get their season off to an incredible start with the chance to win a training package that includes a Wattbike, the leading performance indoor bike, in their home for a month along with a year’s worth of Meridian’s delicious and all natural nut butters and bars.

Anyone attending the event, which takes place at Excel on February 16-19, can jump on the Wattbike on the Meridian Stand (NU12) to cycle 1km, with a prize being awarded to each male and female with the fastest time.

Visitors can also sample Meridian’s newly launched product, Peanut Butter with Seeds. The new nut butter combines 91% peanuts with 9% mixed seeds, including pumpkin, sunflower and black sesame seeds. Like all Meridian products, the new nut butter is free from palm oil.

Athletes looking for advice on nutrition and training will also be able pick up tips from GB Triathlete and Meridian brand ambassador, James Bray, who will be on the Meridian stand on Sunday.

 

Meridian will be showcasing their full range of nut bars and 1kg tubs of nut butters, which includes peanut, cashew and almond. Packed full of nuts, Meridian nut butters and bars are an ideal source of natural energy and protein.

Sue McIntosh, Head of Marketing at Meridian Foods, said: “We’re really excited about this year’s Triathlon Show. Our stand is going to be buzzing with activity with the Wattbike competition, product sampling and the chance to meet GB Triathlete, James Bray. The Wattbike has revolutionised indoor cycling and has become the training bike of choice for elite athletes and cycling champions, so we know LTS visitors are going to enjoy competing for a chance to own one for a month.

 

“As a fan of our products, we’re thrilled to have James on hand to share his expertise and training tips. With so many things to celebrate, this seemed like the perfect occasion to reveal our brand new Peanut Butter with Seeds.”

Meridian’s nut butters can be found in major retailers’ nationwide and independent health food stores. The bars can be purchased in independent health stores priced at £1.19 (RSP) per bar.

To take part in the Wattbike competition or to sample the nut bars and nut butters, visit stand NU12.

For more information about Meridian’s full product range, visit: www.meridianfoods.co.uk

 

“Shouting about the Trailblazers” - Nominations open for annual #BeAGameChanger Awards

Today sees the launch of Women’s Sport Trust’s 2017 #BeAGameChanger Awards, with nominations open from February 1- 15, 2017.

The #BeAGameChanger Awards demonstrate the power of women’s sport to accelerate gender equality both in, and beyond, sport. Now in their third year, the Awards highlight the stories and examples of sporting role models, leaders, journalists, broadcasters and businesses that drive real change for women’s sport. Together they make a powerful case for the sustained investment and coverage needed to achieve gender parity.

The Women’s Sport Trust #BeAGameChanger Awards will take place in London on May 11th 2017 before an audience including elite athletes, journalists, businesspeople, politicians, sports leaders, grassroots influencers and young people involved in sport.

Previous winners of prestigious #BeAGameChanger’s Awards have included the likes of Nicola Adams MBE, Baroness Tanni Grey-Thompson and Clare Balding, along with organisations such as BBC Sport, parkrun UK and British Rowing and individuals and groups making an impact in the community.

This year’s awards, sponsored by software giant Microsoft, promise to be even bigger and better.

Microsoft UK’s Human Resources Director, Theresa McHenry confirmed: “We are delighted to support the work of the Women’s Sport Trust and to be the headline sponsor for the #BeAGameChanger Awards. At Microsoft we are passionate about the development and support of female role models, and these Awards reflect the outstanding contributions of individuals and organisations to make a positive change.”

Nominations are open across eleven award categories including Sporting Role Model, Sports’ National Governing Body of the Year, Imagery of the Year, Sponsorship of the Year and Inspiring Initiative. Following a public nomination process, awards are shortlisted by WST’s Board of Trustees with finalists in each category then selected by an Expert Panel before a public vote decides the eventual winners.

These Awards are viewed as having a powerful influence on shaping the agenda for women’s sport and widely recognised by brands, athletes and broadcasters as offering a landmark opportunity to showcase the progress being made.

“We were blown away. I tend to go to a fair amount of industry bashes and this was by far the most inspiring and most fun I’ve had. It is also a big reason why our sports group has decided to become more actively involved in women’s sport.” Julian Moore, Pinsent Masons

"The Women's Sport Trust have been groundbreaking in pushing women's sport into new and exciting territory. They have led the charge and are an absolute inspiration to me and many others.” Kate Richardson-Walsh OBE, Gold Medal winning GB Women’s Hockey Captain.

“The WST are powerful advocates for change.” Tanni Grey-Thompson

“WST are doers, and I love that. Each event or new initiative has been fused with fun, dynamism, having a giggle. At the BeAGameChanger awards I sat and marveled at a room packed with sporting celebrities and industry bosses, genuinely enjoying a night celebrating women's sport."

Anna Kessel, Guardian and author of “Eat Sweat Play”

WST has designed the Awards so that they demonstrate how women's sport is becoming an increasingly irresistible proposition. They do this by highlighting success stories, connecting decision makers with one another and raising the profile of inspiring role models.

“We strongly encourage people to nominate those individuals and organisations they believe should be recognised for the work they are doing and the example they are setting.

 

“Great stories about these trailblazers are contagious and stimulate others to step up and play their part in promoting women’s sport.”

Tammy Parlour, Co-Founder, Women’s Sport Trust

Nominating is a quick and easy process. To make your nominations in the next two weeks please visit: www.womenssporttrust.com/bagc2017

 

Patagonia Wins Circular Economy Multinational Award at World Economic Forum Annual Meeting in Davos

Today the World Economic Forum’s Community of Young Global Leaders, in collaboration with Accenture Strategy (NYSE: ACN), awarded Patagonia with the Accenture Strategy Award for Circular Economy Multinational at the Annual Meeting of the World Economic Forum in Davos-Klosters. This award recognizes the notable contributions Patagonia has made to the circular economy, driving innovation and growth, while reducing dependence on scarce natural resources.

 

“We are honored to receive this meaningful, important recognition,” notes Ryan Gellert, general manager, Patagonia Europe, who accepted the award on behalf of the company. “While Patagonia is proud to accept this award, we have only begun to scratch the surface of what is possible with a circular economy model. There is still so much work to be done to change global consumption habits and encourage reuse and repair.”

 

The global apparel market is valued at $3 trillion – but the growing trend towards fast fashion has created a very linear economic model that produces enormous waste. In contrast, Patagonia is working to counter this approach with a circular business model that focuses on making the highest quality products and helping its customers keep the products in use as long as possible.

 

Introduced in 2013 with a message of “If It’s Broke, Fix It,” Worn Wear was created as a way to encourage people to take good care of their gear, washing and repairing as needed, and eventually recycling once the garment can no longer be used. Patagonia’s Worn Wear repair facility in Reno, Nevada repairs over 45,000 items per year and the company operates retail repair stations around the world, in addition to providing its customers with free tools for repairing their own clothing. With every repair, the company provides feedback to their designers to improve future products.

 

Looking forward to Summer 2017, Patagonia will launch an e-commerce Worn Wear platform where the company will sell used Patagonia clothing and gear online, sourced directly from its customers. Customers will be invited to bring used items to their local Patagonia store in exchange for Patagonia merchandise credits. The goal of this platform is to extend the life of garments by encouraging people to sell unused clothing, reach new customers and promote the durability and quality of Patagonia products. Additionally, Patagonia will again take Worn Wear on the road, visiting 21 college campuses across the country to support the efforts of student-led zero-waste movements that encourage reduced consumption, repairing, reusing and responsibly recycling.

 

“Receiving the Accenture Strategy Award for Circular Economy Multinational in Davos is an indication that we are on the right path and hopefully will increase awareness for these issues and inspire other businesses to follow in our footsteps,” notes Rose Marcario, Patagonia’s president and CEO. “We want our friends and customers to learn that the single best thing you can do for the planet is to use stuff longer. Our goal as a company is to continue to provide the tools and resources to make this philosophy a reality in our customer’s lives. We are very excited about our new online platform which we hope will take Worn Wear to a new level.”

 

More Information

 

Patagonia – http://www.patagonia.com/home/

 

Worn Wear – http://www.patagonia.com/worn-wear.html

 

The Circular Economy Awards – https://thecirculars.org/

 

 

 

 

ABOUT TREK AND RUN

 

We run, we hike, we swim, we bike, we travel. And then we write honestly about it all and make non glossy films as an alternative to the advertiser-focused, unsustainable and largely unethical sports, activity and travel magazines that tend to pass as our mainstream media nowadays. Share our values and want to join us? Get in touch.

CONTACT THE EDITOR

 

Dave Wise

dave@trekandrun.com